Title
Receive an update on Sports Tourism in Farmers Branch.
Body
BACKGROUND:
For the past twenty seven (27) years the City of Farmers Branch has been on the forefront of sports tourism. In 1987 the City's Athletic Coordinator was charged with recruiting external tournaments, and in 1997 the Tourism Department hired a dedicated National Sports Sales Manager focusing solely on bringing large tournaments to Farmers Branch. This has resulted in a great source of revenue to the City while augmenting field and court usage during off peak times from normal local league play.
DISCUSSION:
Over the years other municipalities have taken the City's lead and have aggressively recruited tournaments while significantly adding field and court capacity. With the recent announcement by Dallas Christian College that it is repurposing its three (3) soccer fields, the City finds itself at a further disadvantage in securing tournaments and events. City Administration will make a brief presentation on past successes, current conditions, and future possibilities in the sports tourism realm.
ATTACHMENT:
1. Tournament Update Presentation