Title
Discuss and provide direction regarding the 2025 Pickleball World Championships.
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REQUESTOR:
Economic Development and Tourism Department
BACKGROUND:
The City of Farmers Branch was the host city for the Pickleball World Championships in 2023 and 2024. The United Pickleball Association (UPA) has selected Farmers Branch for the third consecutive year. The 2025 Pickleball World Championships will be held at Brookhaven Country Club from Friday, October 31, through Sunday, November 9.
The Pickleball World Championships continue to generate a significant economic impact for Farmers Branch. In 2024 alone, the event drew a total attendance of 57,572 and generated $15.7 million in economic activity. This event benefits the City's local hotels, restaurants, and attractions. Beyond the local impact, the event receives national media coverage across multiple platforms, further showcasing the City of Farmers Branch.
Given the impact of this event, staff continue to focus on minimizing disruptions for residents. The Public Works Department will issue the "No Parking Zone" Ordinance for select streets, with affected residents receiving a letter, parking permits, and signage to discourage event attendees from parking in front of their homes. Additionally, as a thank you for welcoming the event, UPA has provided a 20% discount on tickets for residents, which is expected to continue in 2025.
In 2023 and 2024, staff and Council hosted a Pickleball Town Hall prior to the World Championships to share the event details and answer resident questions. Attendance was high in the first year but dropped significantly in the second year. Given that this will be the third year and the decline in attendance in 2024, the Council may want to consider whether a Town Hall is needed for 2025.
Staff will present an Event Support Agreement with UPA for Council review at an upcoming meeting (anticipated in September). As sponsorship benefits will be included in the agreement, s...
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