Title
Conduct visioning exercises.
Body
BACKGROUND:
The citywide Comprehensive Plan study includes Discovery and Preliminary Engagement as Phase I activities. As included in the Public Engagement Plan, approach to engagement during this phase will focus on informing the public about the comprehensive planning process and gaining broad insights about the vision for Farmers Branch for the next 20 years. Information provided to stakeholders during this phase will include the Community Profile, trends in community-wide planning, and a synthesis of existing plans. Priority activities for this phase of engagement include:
* Kicking off project with the TAC and SAC with roles and responsibilities
* Project website setup
* Community Ambassador Program establishment
* Media engagement/promotion
* Vision and Goals Development -
o TAC and SAC meetings
o Story Map
o Interactive community workshop - August 4, 2022
o Topical focus group interviews (4)
o Pop-up events (One at DART Light Rail Station)
Engagement can only be as effective as its promotion to diverse audiences and key messaging about why involvement matters. In coordination with the City's Communications and Marketing Team, city staff have utilized several avenues to promote the activities associated with this engagement push.
The list of priority communications outlets includes:
* Social Media
o Farmers Branch Facebook, Twitter, Instagram accounts
o Farmers Branch YouTube video content
* Farmers Branch newsletters - one that goes to employees and one to the residents
* Project website
* Spanish media radio - Saturday Community Hour
* Spanish language print media
* Flyer drops
* Community board posters
DISCUSSION ITEMS:
At the August 17, 2022 Stakeholder Advisory Committee (SAC) meeting, the SAC will participate in visioning exercises, similar to the community workshop activities on August 4, 2022. Following outline describes the goals and activities of the visioning exercise:
Goals
Goal 1: Gauge aspirati...
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